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Rolex earned its reputation as an innovator by consistently staying ahead of its competition when developing new technology. In 1945, Rolex launched a complication that transformed the way watches were used from then on; the self-changing date. It seems such a simple idea, but the best ones often are.
Watches purchased from our overseas stores, such as this one, may vary in price to identical models stocked in this country. This is due to import taxes and duties, which are included in the price displayed here.
